AMALS is a high end quality cosmetics brand which is empowering women by building self-confidence with the power of beauty, even though we’re not as much a brand but people like you – making products we’re proud of, mostly because Bogged down by the pressure of the conventional definition of ‘beauty’, we set out on a journey to discover what beauty means to us in its true, raw, imperfect and fun form. This independence allows us to create honest and original products for real people. Because it’s never truly a revolution if it’s not creative and with the truest intention.